North Central New Jersey Edition
Bookmark and Share Email this page Email Print this page Print Feed Feed

Accepted Misfits

Ugly Produce Gains Status

CLFortin/Shutterstock.com

Due to customer requests and petitions, more stores are beginning to stock the one in five pieces of produce that never made the cut before due to quirky shapes or other blemishes. Often, these are displayed next to their better-looking, more expensive counterparts to give consumers an eco-friendly choice. The 133 billion pounds worth of misshapen or scarred fruits and vegetables annually plowed under, buried in a landfill or fed to livestock is sharply at odds with the reality that 48 million Americans face food insecurity.

Whole Foods Market created a pilot program in some of its California stores, testing sales in April 2016 with Imperfect Produce, a service that delivers to homes. Walmart brought weather-blemished apples to 300 of its Florida stores to kick off their imperfect role in the movement. Five Pittsburgh Giant Eagle stores call their program Produce with Personality, and focus on navel oranges, russet potatoes, peppers and apples. Fourteen Hannaford stores in Albany, New York, offer the Misfits line, while donating unsold produce to local nonprofits. Hy-Vee’s 242 stores, located in eight central states, rolled out the Misfits last December.


For more information, visit EndFoodWaste.org.


This article appears in the August 2017 issue of Natural Awakenings.

Edit ModuleShow Tags

More from Natural Awakenings

Kirtan and Chanting with Girish at Purple Om Yoga

Girish is an accomplished musician, former monk and a loving wordsmith who links lyrics and rhythm in a blissful musical event.

Empathic Journeys Counseling Opens in Parsippany

The new practice will offer counseling services for children, adolescents, teens, adults, couples and families, utilizing a strengths-based approach.

Soshimsa Zen Center Open House

The Zen Center offers meditation classes, traditional Buddhist services and community outreach.

Restore Yourself with Restorative Yoga

Today I would like to introduce you to one of yoga’s sweet gifts to the world: the style of restorative yoga.

Be Heard. Make a Difference.

As young adults and teens, we need to start taking action on issues where we want to see something changed.

Add your comment: