North Central New Jersey Edition
Bookmark and Share Email this page Email Print this page Print Feed Feed

Accepted Misfits

Ugly Produce Gains Status

CLFortin/Shutterstock.com

Due to customer requests and petitions, more stores are beginning to stock the one in five pieces of produce that never made the cut before due to quirky shapes or other blemishes. Often, these are displayed next to their better-looking, more expensive counterparts to give consumers an eco-friendly choice. The 133 billion pounds worth of misshapen or scarred fruits and vegetables annually plowed under, buried in a landfill or fed to livestock is sharply at odds with the reality that 48 million Americans face food insecurity.

Whole Foods Market created a pilot program in some of its California stores, testing sales in April 2016 with Imperfect Produce, a service that delivers to homes. Walmart brought weather-blemished apples to 300 of its Florida stores to kick off their imperfect role in the movement. Five Pittsburgh Giant Eagle stores call their program Produce with Personality, and focus on navel oranges, russet potatoes, peppers and apples. Fourteen Hannaford stores in Albany, New York, offer the Misfits line, while donating unsold produce to local nonprofits. Hy-Vee’s 242 stores, located in eight central states, rolled out the Misfits last December.


For more information, visit EndFoodWaste.org.


This article appears in the August 2017 issue of Natural Awakenings.

Edit ModuleShow Tags

More from Natural Awakenings

Pillow Self-Talk

Spending a few minutes each night with three purposeful questions will help us to rest content and awaken with joy.

Eco-Upgrades for America’s Landmarks

From the Grand Canyon to the Gateway Arch to the Empire State Building, America’s landmarks are making the old new again with Earth-friendly changes.

Five Reasons to Love a Cat

Cats are low-maintenance, health-enhancing roommates; they’re also surprisingly eco-friendly.

Eye Contact Syncs Baby and Adult Brainwaves

When an adult looks into the eyes of a baby, a synchronization of brain waves occurs that supports early learning and communication skills, say Cambridge University researchers.

U.S. Midlife Women Choosing Natural Health Care

More than 80 percent of midlife women reported using complementary approaches in a recent survey, with herbal teas and vitamins the top choices.

Add your comment: