Suzi Manning: Personally Yours Lingerie
Mar 24, 2017 06:03PM
By Joe Dunne
Suzi Manning and Shari Waldman
If you’ve been in business 43 years, and have customers traveling from Long Island, South Jersey, and Upstate NY, to get fitted for a bra, you must be doing something right. Meet Suzi Manning of Personally Yours Lingerie.
The moment you walk into Personally Yours’s boutique, you notice the positive energy, the smiles, and the friendliness of the staff. You expect to have fun, and you aren’t disappointed. “Fun…that’s what we do,” exclaims store proprietor Suzi Manning. But there is a serious purpose behind the fun.
At Personally Yours, you not only receive a professional bra fitting, you also receive the Bra 101 course in breast health.
It is no surprise that many woman dislike wearing their bras. Like so many things in our one-size-fits-all world, bras have been patterned to lump everyone into general categories of size. Suzi knows the error of that standard. Originally, as a science major, she studied human anatomy and learned the structure and importance of the breast gland. An improperly fitted bra is not only uncomfortable, it may also damage lymph nodes, create back pain and stress tendons.
Her clients constantly express delight and amazement when they first experience the total comfort of a proper fit, however, general wear is not the only consideration to finding the perfect bra. Is the bra for work or play? Will it be used for sports? What kind of sport? Maternity bra? Special occasion? Do you have fabric sensitivities? Do you require a unique bra size? There are many questions which the fitting addresses, and the entire staff is well trained in knowing and communicating the answers.
“My mom, Harriett, started the business 43 years ago,” shares Suzi. “I know without a doubt the positive difference my mom made for women, and I’m thrilled to be able to carry on the tradition. And it is a tradition. Generations of women…mothers, daughters, granddaughters come here for their perfect bra and fitting.”
People spend their money from people they like, from people they trust, from people who are real. That is a primary component to success, and Personally Yours delivers the goods—they know what a woman needs in a bra, and it’s a whole heap of fun!