In 2016, a “Green Newspaper” was published by a company in Japan that wanted readers to be able to grow herbs with it. The special edition shared environmental news and was printed with plant-based ink on 100% biodegradable paper. Seeds were embedded in the paper that would grow into butterfly and pollinator attracting flowers or edible herbs.

Using the Green Newspaper as a tool, the publisher also hosted environmental educational events in schools throughout Japan. Plus, demonstrations were held on how to plant the paper along with lessons on sustainability and recycling. 

The initiative reached 4.6 million people, and generated over $700,000 for the publisher. Its significance carries further in that it reimagines how newspapers can be transformative for both the environment and publishing.

Source: OneEarth.org